DISC Segmentation Model

PRODUCT DISC Segmentation Model

2gather is one of the co-founders of DISCdataLab, which focuses on the innovative application of the DISC lifestyle model on the consumer market.

What is DISC?

The DISC Personality Test is a way of measuring various psychological motivators of the human behavior. The four main categories are: Dominant, Influential, Steady and Compliant. This personality test has been filled in by more than 60 million people worldwide, ensuring the scientifically proven 90 percent reliability rate.

What can you do with DISC?

With the help of the DISC analysis, you can measure human behavior reliably in order to improve the communication within your organization and with your consumer groups.

Why is our DISC test different than the competitors?

The secret of our DISC test lies in its simplicity. We focus only on 8 lifestyle profiles (4 main categories and 4 subcategories) in order to gain insights into the driving forces of people. We have significantly shortened the originally long questionnaire, therefore we are able to tell with the same, 90 percent reliability rate the right behavioural and communication style of the user within only 2 minutes. Our database consists of valuable marketing information about Dutch households, consumer information and life style segmentation, available on a 6 character postcode level.

You can use our DISC test for the following:

  • Increase Customer Service Level
  • Increase sales
  • Counseling
  • Customer-specific training
  • Personalized coaching
  • Personalized services
  • Team development
  • Optimize and improve recruitment process

Our products:

In cooperation with DISCdataLab, 2gather can enrich your data with the DISC letters (based on postcodes). We are also able to add our shortened DISC questionnaire to your survey. In addition, if you would like to have a stand-alone DISC survey in your own corporate style, you can choose among our desktop version, mobile-friendly web-app version and hybrid apps!

Which solution suits you the best? Let us help you!





DISC Datalab

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